Great ideas can come from anywhere.
We're using the prison pen pal system to prove it.
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Brief: Help Amnesty International speak truth. Roles: Convict served as copywriter. We provided art direction. Notes: The inmate was concerned that criticizing law enforcement would garner him unwanted attention from corrections officers while serving his sentence.
Brief: Proactive idea from inmate. Roles: Convict served as creative director. We provided art and copy. Notes: Convict conceived app that connects recovering alcoholics together to stay strong.
Brief: Show folks why they need a safe. Roles: Convict served as art director. We provided copy. Notes: Inmate informed us that a heavy safe was a serious deterrent to the average home invader, who looks to grab as much as they can, as fast as they can.